Our Proof of Concept will follow on from the demonstration of our Mock-Up unit. It will involve a short production run of STBs and an Amazon EC2 cloud service. Working prototypes of the STBs will be available once the cloud service has been developed.
Proof of Concept is scheduled to begin in some time in 2013 with the recruitment of one thousand PBR trialists who will be paid for viewing PBR advertisement and an uncapped number of PBR trialists who will participate but will not be paid until commercial funding is raised. Both groups will be in receipt of vouchers to their mobile phones. Raising commercial funding is associated with good statistical and marketing analysis of the data gathered during the Proof of Concept. We will tell you a bit more how we are doing this nearer the trial date.
Do you want to be a trialist? Or are you an advertiser or advertising agency who would like to participate in our Proof of Concept? Then the first stage is to get on our Contact and Mailing List so we can tell you what is happening.